Old Navy has also scaled back its plus-size options when it announced last May that it would remove extended sizes from stores, citing challenges related to the launch of its Bodequality initiative. Then this past October, online retailer Stitch Fix closed a factory that had originally been acquired to produce its size-inclusive label “Mohnton Made.” As a result of the closure, the label was discontinued. The following year, Loft faced an onslaught of criticism on social media after stating that it would phase out plus sizes. LaFleur in 2020 announced it was pulling back on its plus-size apparel, saying that it was struggling to sell enough to offset the cost of producing such options. And more exits for size-inclusive brands have happened as well, with 11 Honoré getting acquired by Dia & Co. Plus-size brand Eloquii has worked with popular influencers such as Gabi Gregg of Gabi Fresh for new collections. On the one end, Columbia Sportswear earlier this year revealed that for the first time, its spring 2023 collection would have price parity across sizing, according to reporting from Glossy. The pressure on the apparel industry to become more size-inclusive has resulted in somewhat slow progress. The brand also worked with Adidas in October 2019 on a “collaborative performance collection” with a size range from XXS to 4XL. Crew in July 2018 for a size-inclusive women’s collection of tops, dresses, skirts and pants in sizes up to 5X. It’s also made a name for itself by collaborating with other brands to advise on inclusive sizing. The apparel company developed its own unique sizing chart “that prioritizes realistic body types” and sells a line of clothing ranging from sizes 00 through 40. I am thrilled to welcome Lauren, who brings a breadth of unique expertise to our team with experience at both the forefront and behind the scenes of plus-size shopping." Universal Standard said it would continue to explore “additional opportunities for sparking change in the industry” beyond this acquisition. "Our acquisition of Henning is the next wave of our vital mission to make fashion more accessible for all people, whether a size 2 or size 32. "Despite current trends suggesting otherwise, the future of fashion is rooted in inclusivity and we are confident that embracing size-inclusivity will continue to be profitable for the business," Veksler said in a statement. Universal Standard CEO Polina Veksler and Lauren Chan have joined forces after developing a long-standing relationship outside of business, with Chan even modeling for some Universal Standard campaigns over the years. Henning’s focus on workwear will contribute to Universal Standard’s fall 2023 collection, which is expected to launch in August. ![]() Universal Standard - which is focused on size-inclusivity - said the acquisition marks “the first successful exit of an independent, female-founded plus-size brand.” Henning’s founder, Lauren Chan, now acts as Universal Standard’s head of brand partnerships. To get from there to where we are today is huge.” Boujarwah says that the newly available options in the luxury category are a big part the overall plus size spending dynamic.Universal Standard acquires plus-size brand Henningĭirect-to-consumer company Universal Standard has acquired plus-size luxury womenswear brand Henning, according to a Thursday announcement shared with Retail Dive. Five years ago, if you asked most plus size consumers, they would tell you they shop at the same three places where 100 million women shop. I don't think it can be understated how important it is to have options. “We have made so much progress in this category, and I think it just comes back to options. When I asked Boujarwah what the appropriate metric of success is for the plus size category, she replied with one word: choices. ![]() This difference matters when it comes to benchmarking wins and losses. You really have to think about the context of the plus consumer very differently than one does the mainstream straight sized consumer.” Unlike plus size fashion, the straight size category has historically had the full breadth of industry options. “Obviously nobody is immune to higher gas prices, but the recession just isn’t being correctly contextualized for the plus-size market. “In some ways, our category has always been on its own cycle and path,” says Boujarwah.
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